Creator Partnerships
Reach the audience most campaigns miss
Mental health and ADHD, explained the way a friend would explain it. That is the whole brand, and 2.7 million people show up for it.
Who the Vibers are
The core of this community is women aged 35 to 54, the health decision-makers of their households. They research for themselves, their partners, and their kids, and one in five Vibers is 55 or older, a hyper-engaged segment most creator campaigns never reach. More than half of the audience sits in the 35 to 54 band, and the community is US-first with strong reach into Canada, Australia, and the UK.
Three audiences overlap here: adults navigating ADHD (many diagnosed late, actively building systems that work), parents breaking generational cycles, and partners and caregivers trying to understand someone they love. They arrive with intent, stay for trust, and act on recommendations made in Ky’s own voice.
Where they live
TikTok (1.1M, the flagship channel) · Facebook (970K, the largest 45+ community) · Instagram (469K) · Threads (93.6K) · YouTube (17.5K subscribers, 4.39M lifetime views) · Snapchat (8.1K), plus a weekly podcast, a blog with thousands of weekly readers, a newsletter, and a Patreon community that extend every campaign beyond social reach.
The Vibe With Ky Podcast
A weekly show in audio and video, ranked #8 on Feedspot’s Top 100 ADHD Podcasts (2025), pairing Ky’s lived experience with therapists, coaches, authors, and creators. Listeners skew even further into the core demographic, with women 45 to 59 as the single largest group. Sponsor integrations are host-read only, in Ky’s voice, with full disclosure, because podcast listeners trust a host the way they trust a friend, and Ky protects that trust by partnering only with brands he can genuinely stand behind.
Partnership in action: Sucreabeille
Indie perfume house Sucreabeille began as the presenting sponsor of a full podcast season. The partnership worked so well it became something bigger: a co-created fragrance, Why Did I Walk Into This Room?, a gender-neutral love letter to the ADHD community with notes of cherry pie, cinnamon, and radical self-acceptance, on sale now. That is the shape of a Vibe partnership at its best: integration so natural it turns into product.
What we offer
Story placements, dedicated short-form video concepted and delivered in Ky’s voice, host-read podcast integrations and season packages, and multi-platform bundles including product collaborations and long-term partnerships. Rates are available on request, and vary with usage rights, exclusivity, and paid amplification.
Let’s build something the Vibers will love.
Tell us about your brand and what you have in mind. We reply to every serious inquiry.
Audience data: Google Analytics 4 and platform analytics, July 2026. A full media kit with detailed demographics and rates is available on request at [email protected].
